Where Strategy Meets Soul
About
Strategy & Soul
Started in 2025, Strategy & Soul was built on the belief that social media marketing should feel meaningful, not manufactured. We help brands show up online with authenticity, creativity, and confidence. No cookie cutter strategies, no empty posts, no chasing trends that don't align.
​
We blend strategy with soul by combining clear direction with creative storytelling that feels true to you. The result is marketing that not only grows your business but also resonates with the people who matter most: your audience.
​
Whether it is managing your social media, creating scroll stopping content, or shaping a strategy that actually makes sense, we are here to take the stress off your plate and bring your vision to life.
The Soul Behind Strategy & Soul
Hey! I’m Lauren Renew, the owner of Strategy & Soul Social Media Marketing. I graduated from Valdosta State University in 2024, where I studied marketing and finance. What really shaped me, though, wasn’t the degree, it was realizing how much I love helping people bring their visions to life.
​
I spent a majority of my time creating meaningful content for local businesses and organizations. Those experiences taught me how powerful creativity and strategy can be when they’re rooted in purpose.​ I realized this wasn’t just a career path, it was my passion. I didn’t want to just work in marketing. I wanted to create something intentional, meaningful, and true. That’s why I started Strategy & Soul.
​
Now, I get to pour that passion into helping brands grow in a way that feels aligned, authentic, and true to who they really are.
So Why
Work With Us?
We don’t just make content. We create original work that’s built to last, with thought and strategy behind every post. Not trends, not copycats, not something forgotten in a week.
​
We go beyond building a social media strategy. We bring your brand’s vision to life in a way that feels real and unforgettable. With 67.1% of the world’s population on social media and the average person spending over two and a half hours a day on it, showing up the right way is more important than ever.
​
Too many great businesses miss out on growth because their online presence doesn’t match their potential. Our mission is to change that. We help brands show who they really are, which is what creates loyal customers who stick around for the long run.
We build strategies rooted in authenticity and intention, designed to keep your audience genuinely connected to you.