01.

Discovery Call

If we’re a good fit, we’ll kick things off with an introductory call. This is where we’ll:

• Establish the overall goals of your brand

• Discuss your vision, challenges, and audience

• Outline the best path forward together

02.

Strategy & Creation

Strategy & Soul will then get to work on crafting authentic, on-brand content that truly sticks. Within 2 weeks, you’ll receive an email from us with your:

• Social Media Strategy → a clear roadmap covering everything from content direction to audience engagement, aligned with your business goals

• Brand Strategy → your creative foundation including color palette, logo, typography, and overall brand identity

• 30-Day Content Calendar → 3–5 days per week of prepared scripting of content for you to create, or content fully prepared by us (depending on your package), complete with SEO-optimized captions, tailored descriptions, researched hashtags, and more.

03.

Content Approval & Launch

After your approval, all you need to do is watch your sales grow, and we’ll handle the rest. Our team takes care of:

• Posting (optimized for your audience’s peak engagement times)

• Community Management (responding to comments, DMs, and building genuine connections)

04.

Monthly Reporting

At the end of each month, you’ll receive a performance report highlighting what worked best with your audience, insights we’ve gathered, and recommendations to continue growing your brand.